News & Articles Archive

isoTree's SEM specialists are passionate and knowledgeable about Pay Per Click marketing and lead generation. We encourage our team to stay on top of search engine trends and news affecting our marketing campaigns. Our experience and deep understanding of the online industry, allows us to keep an edge in this high paced environment.

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Browse our list of archived news items and industry research reports to find up to date best practices and SEM news.

Can European Users Help Microsoft Close the Gap on Google? - 10/02/2008, More
Google Taps into YouTube Audience with Post-Roll Ads with Impressive Results - 10/01/2008, More
Consumer Privacy Before US Senate: Potential Trouble for Behavioral Targeted Advertising - 09/25/2008, More
Yahoo's Future With AOL Unlikely - Apt Platform to Reestablish Yahoos Advertising Superiority - 09/24/2008, More
Google Webmaster Central Blog Finally Reveals Long Hidden Truth Behind Dynamic URLs - 09/22/2008, More
Advertising in Unlikely Places in Light of US Economic Slowdown – Should You Change Your SEO Strategy? - 09/18/2008, More
Controversial Pact Between Yahoo and Google Leaves Advertisers in Suspense - 09/17/2008, More
Google Envisions Bidding System for TV Ads - Is It Ready for Prime Time? - 09/12/2008, More
Apple Taps 1.3 Billion People Chinese Market With iPhone as Will Advertisers - 08/29/2008, More
Internet vs. TV: Surprising Winner With Today's Youth Can Mean Billions in Marketing Profits - 08/26/2008, More
New 'Engagement Ads' From Facebook Take Advertising To the Next Level: Fact or Fiction? - 08/25/2008, More
How Online Advertising Helped Resurrect Has-been Media Greats: Power, Money, and Glory - 08/15/2008, More
Marketing to the Fastest Growing Niche Online - Women and SEO - 08/13/2008, More
Global Boom in Social Networking Sites Entails Wider Multi-National Advertising Exposure - 08/12/2008, More
NBC Uses Olympic Videos to Attract a Wider Range of Online Advertising Exposure - 08/11/2008, More
Google-AOL Deal May Be a Huge Bust: Google Officially Recognizes Loss for the First Time - 08/08/2008, More
Network Website Facebook Conquers Japan - Advertising Potential Soars as Subscriptions Tripple - 08/07/2008, More
Google, Qualcomm Working Closely On iPhone Rival, Android - A Mobile Advertiser's Dream - 08/01/2008, More
E-Commerce Growth Slows in May - 07/31/2008, More
Enhance Your PPC Revenue With Unlikely Strategy - Using Facebook, LikedIn, Twitter, and Blogging - 07/29/2008, More
Where To Find 253 Million Internet Users: China, The Search Engine Paradise - 07/26/2008, More
How Big is the Web? Content Advertisers Balk at 1 Trillion Unique URLs On The Web - 07/25/2008, More
Spurned By Yahoo, Microsoft Seeks Partnership With FaceBook: Google Beware - 07/25/2008, More
Mobile Phone Advertising Growing Fast - Ad Viewing Jumps Nearly 20% in June - 07/17/2008, More
The Latest Inside Look at the Google Search Algorithm - What Advertisers Need to Know - 07/17/2008, More
Canada's Online Super-growth: The New Holy Grail for Online Marketing? Part II - 07/17/2008, More
Murdoch's News Corp 'Unlikely' to Commit to Yahoo-Microsoft-Icahn Threesome - 07/11/2008, More
Canada's Online Super-growth: The New Holy Grail for Online Marketing? - 07/10/2008, More
Google Launches Virtual Reality Site - A Hub for Friends, Co-workers, and Advertisers - 07/08/2008, More
Anticompetitive Investigation: Google-Yahoo Partnership Under Scrutiny - 07/02/2008, More
Making Flash Searchable: Adobe, Google, Yahoo Collaboration a Winning Move - 07/02/2008, More
New Google Software Plunges comScore's Stock: Google Rivals in Danger - 07/01/2008, More
Minor Change in Google Strategy Has Ripple Effect on Advertisers: Behavioral Targeting - 06/27/2008, More
Microsoft Challenges Google Yet Again: Anti-trust Drama Escalates - 06/26/2008, More
Internet Undergoing Boom Despite Gloomy Economy: GoDaddy Numbers Speak for Themselves - 06/26/2008, More
Microsoft Continues Expansion into Internet Advertising - What it Means for Google - 06/18/2008, More
A Year in Review - Will Yahoo's CEO Celebrate Another Anniversary? - 06/18/2008, More
Staggering Economy Pushes Online Traffic Higher - How to Take Advantage - 06/16/2008, More
New Advertising Medium - Google Forecasts Big Ad Revenue - 06/12/2008, More
Microsoft, Yahoo & Google Finally Agree? - 06/12/2008, More
SEM in Politics: Candidates Increasingly Using Online Marketing in 2008 Primaries - 06/10/2008, More
Will Carl Icahn Change Yahoo's Opinion on Microsoft Acquisition? - 06/06/2008, More
Local is The New Global - Winning The Local Search Battle - 05/30/2008, More
Is Microsoft Pursuing the Wrong Ad Strategy? - 05/28/2008, More