News & Articles Archive

isoTree's SEM specialists are passionate and knowledgeable about Pay Per Click marketing and lead generation. We encourage our team to stay on top of search engine trends and news affecting our marketing campaigns. Our experience and deep understanding of the online industry, allows us to keep an edge in this high paced environment.

Effectively manage your Pay Per Click Campaigns with isotree.com. We are able to reduce your total ad spend by up to 40%, while maintaining similar traffic volume.

Browse our list of archived news items and industry research reports to find up to date best practices and SEM news.

Articles

The Tale of Google Quality Score (QS), Minimum Bids & PPC Management, More
How Can You Be Successful On Google Content Network? isoTree Reveals 4 Secret Steps, More
Yahoo Minimum Bids - Good or Bad For The PPC Industry?, More

News

Google Increases Importance of Local Results - Adds "Nearby" Option - 02/26/2010, More
35% of Fortune 500 Companies Using Twitter, Are You? - 02/25/2010, More
What Does the Yahoo/Microsoft Deal Mean for Search? - 02/18/2010, More
Texting Replaces Talking - Can Marketers Succeed at Reaching This Growing Audience? - 02/18/2010, More
Behavioral Targeting Ad Spend to Surpass $2 Billion in 2010 - 02/18/2010, More
Adapting Geo-Targting to Social and Mobile Media - 02/12/2010, More
Learn Which Social Media Tactics Drive Brand Searches - 02/12/2010, More
Complete SEO Audit in Just 15 Min. with These Simple Steps - 02/11/2010, More
Only 1/2 Super Bowl Advertisers Taking Advantage of Social Media - 02/05/2010, More
Hulu Establishing Template for Online Video Advertising - 02/04/2010, More
Pew Internet Study Revels Blogging Decline Among Teens - 02/03/2010, More
How the iPad's Affordability "Ups the Ante" for Rich Advertising/Branded Apps - 01/28/2010, More
Google AdWords Introduces Click-to-Call Local Ads for Mobile Devices - 01/28/2010, More
Increased Coupon Redemption a Telling Sign of Consumer Frugality - 01/28/2010, More
More Large Advertisers Adopt Online Presence - 01/21/2010, More
Google AdWords Offers New Targeting Options for Mobile Ads - 01/20/2010, More
How to Create SEO/PPC Landing Pages for Multiple Keywords - 01/19/2010, More
Bing Shows Steady Gains on Search Market Share Since Launch - 01/15/2010, More
Strong Early Results for Interactive TV Commercials - 01/14/2010, More
Is Google's Tweet Ranking System a Popularity Contest? - 01/13/2010, More
Search vs. Performance Marketing - Where Does Your Business Fall? - 01/08/2010, More
Are You Ready? Smartphone Users Burning Up Mobile Content - 01/05/2010, More
Google Testing Contact Form Extensions for AdWords - 01/05/2010, More
1 in 5 Shoppers Using Cell Phones to Shop this Holiday Season - 12/17/2009, More
A Look Back at 2009 Trends Using Twitter, Google, and More - 12/17/2009, More
Google AdWords Provides Increased Reporting and Optimization Tips for Mobile Phone Ads - 12/10/2009, More
With Ad Spending Down Google Changes Ad Formats to Boost Revenue - 12/04/2009, More
New Ad/App Management Platform Available for Developers - 12/04/2009, More
Searchers Rely on Twitter During 30 Minute Bing Outage - 12/03/2009, More
Black Friday Shopper's Search for Deals Ends at Bing - 11/25/2009, More
Why Long Tail Keywords are Vital to SEM - 11/24/2009, More
Google Wave Brings Swell of New Ad Opportunities - 11/20/2009, More
How To Mix Social-Media and Lead Generation - 11/18/2009, More
Starbucks Turns Off TV Adverts to Focus on Social-Media for the Holidays - 11/18/2009, More
Luxury Brands Turning to Digital Advertising to Survive Recession - 11/18/2009, More
How To Combat Trademark-Infringing Ads Through the Holiday Season - 11/13/2009, More
The Ins and Outs of Mobile Marketing - Understanding Your Audience in An Expanding Media - 11/12/2009, More
Bing Beefs Up Search Capabilities with Wolfram Alpha Collaboration - 11/11/2009, More
Online Retailers Beef Up Digital Presence for the Holidays - 11/04/2009, More
Does Bombarding Consumers Really Work? A Look at the Dodge Ram Ad Campaign - 11/04/2009, More
In-Depth How-To Guide to Solving Common SEO Problems - 11/03/2009, More
Increase Holiday ROI in 3 Simple Steps - 10/30/2009, More
Spanish-Language Ad Spend Down Says Nielsen Report - 10/29/2009, More
AdWords Introduces Mortgage/Refinance Comparison Ads - 10/29/2009, More
Measuring ROI When Nearly Half of Local Searchers Make In-Store Visits - 10/23/2009, More
New Data Provides Greater Insight Into Google Algorithms - 10/22/2009, More
Measure the Impact of Your Display Ads With Google Campaign Insights - 10/19/2009, More
Optimistic Google CEO Reports the Worst of the Recession is Behind Us - 10/15/2009, More
Promote Your Videos with AdWords One-Stop YouTube Search Ads - 10/14/2009, More
With Search Spending on The Rise Bing Reports Increase in Traffic - 10/12/2009, More
Yahoo to Integrate Display Ads with Search Marketing - 10/09/2009, More
YouTube Reports 1 Billion Daily Users - Are You Taking Full Advantage of This Audience? - 10/09/2009, More
Is Google's Keyword Auction Getting Usurped by Local Search? - 10/07/2009, More
Surprising Study Shows Steep Decline in Users Who Click Display Ads - 10/01/2009, More
Tailored Ads Do Not Appeal to the Majority of Internet Users - Two-Thirds Object to Online Tracking - 09/29/2009, More
Is Your Social Media Strategy Ready for Google Wave? - 09/29/2009, More
Social Ad Spending Up - Facebook Reports Significant Growth In Ad Impressions - 09/25/2009, More
Value Still Matters But Consumers Are Choosing Quality Over Price - 09/25/2009, More
Google Offers New Trend Based Keyword Search Tool - 09/24/2009, More
Google Announces DoubleClick Ad Exchange - A Real-Time Marketplace to Buy/Sell Display Ad Space - 09/17/2009, More
Study Shows Display Advertising Boosts PPC Search Traffic/Click-Through Rates - 09/15/2009, More
What You Need to Know About Bing's Visual Search Results - 09/14/2009, More
Understand How Search Engines Judge the Value of a Link and Optimize Your SEO Efforts - 09/10/2009, More
Google Plans to Roll Out Additional Features to AdWords Search Results - 09/10/2009, More
Yahoo! Now Providing Ad Delivery Reporting - Take Control of Your Ad Placement! - 09/10/2009, More
Online Video Advertising Heats Up - 3 Industry Leaders to Follow - 09/04/2009, More
Why Social Media Branding Fails to Connect with Women - 09/03/2009, More
Know Your Market: Track Search Trends by Economic Sector - 09/03/2009, More
Google to Open AdSense to 3rd Party Networks - Will It Hurt AdWords Advertisers? - 08/27/2009, More
Escape the Recession by Targeting International Markets - 08/26/2009, More
Five Trends That Will Reshape Marketing - 08/26/2009, More
Local Search Heats Up - What You Need to Succeed in the Local Search Space - 08/21/2009, More
New Study Proves Large Format Ads Prove Ineffective, Discover Steps to Creating Engaging Ads - 08/20/2009, More
Google Reveals Conversion Rates Vary Little with Ad Position - 08/18/2009, More
Is Microsoft/Yahoo's Search Scale Enough to Compete? Google is Skeptical - 08/14/2009, More
Mobile Ads Seeing 10 Times CTR - Leading Online Advertising Recovery - 08/13/2009, More
Coupon Use Up, Yahoo Aims to Fill Surging Demand with Deals Site - 08/11/2009, More
More Shops Ditching Traditional Media - Turning to Digital - 08/07/2009, More
New Google AdWords Custom Alerts Allow Better Monitor/Control Your Account. - 08/06/2009, More
How to Maximize ROI by Integrating PPC with E-mail Marketing - 08/06/2009, More
More Brands Turn Away from Television - Concentrate Entire Media Budget on Digital - 07/29/2009, More
Emerging Opportunities: Online Video Audience Continues to Grow - 07/29/2009, More
How the Microsoft/Yahoo Deal Will Change SEO - 07/29/2009, More
Tips to Understanding Search Marketing's Ever Changing Algorithms - 07/24/2009, More
How to Take Advantage of Geo-Targeting for Nationally Target PPC Campaigns - 07/23/2009, More
AOL Aims to Become the Largest Seller of Online Display Advertising - 07/22/2009, More
Microsoft Ads Ruffle Apple's Feathers: Drawing the Line in a Battle of the Brands - 07/16/2009, More
New Google Display Ad Options Propel Q2 Growth - 07/16/2009, More
Pew Study Reveals 69% of Consumers Use Internet to Cope with Recession - 07/15/2009, More
Bing Surpasses Yahoo to Become Second Most Used Search Engine in US - 07/10/2009, More
Improve ROI - Using Geo-Targeting to Improve PPC Performance - 07/09/2009, More
Is Google AdSense Ready for Mobile? - 07/08/2009, More
Focus Groups Show Bing May Be a Real Contender Against Google. - 06/26/2009, More
Advertisers Using Social-Networking Sites to Discover Where People Shop - 06/25/2009, More
Are Consumers Influenced by Group Leaders or Are Consumers Less Predictable Then We Believe? - 06/20/2009, More
Learn Why 404 Pages May Not Always Be Bad for SEO - 06/19/2009, More
YouTube Consumer Data More Valuable Than Advertising Profits - 06/17/2009, More
Bringing Back the 60's, Madison Ave. Taps Into the Past - 06/16/2009, More
Making Twitter Work - Dell Sells $3 Million Through Twitter-Only Deals - 06/12/2009, More
Using Paid Search to Calculate True ROI Prior to Organic Optimization - 06/12/2009, More