Comparing Google Optimize and Optimizely

A/B testing, A/B/n testing and multivariate testing utilize statistical mathematics to compare the effectiveness of different webpages with the goal of optimizing performance incrementally. A common result is improved return on investment due to higher conversion rates. Google's new Optimize application is designed to help you optimize your pages in this way.

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David Kalla
Should Marketers Share "Clickbait"?

The term "clickbait" is one of many neologisms, or new words, that have appeared in the past few years. The word is already recognized in some dictionaries. Merriam-Webster defines clickbait as "something (such as a headline) designed to make readers want to click on a hyperlink especially when the link leads to content of dubious value or interest." If you've ever wondered "what happens next!" or what "the simple trick" is, and then you clicked to find out, you've been clickbaited. Is it a bad idea for marketers to share clickbait? Not always but usually it is.

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David Kalla
What is Storytelling in a Marketing Context?

Tens of thousands of years ago, Australia's aboriginal people left paintings in the earth which told one of the oldest stories known to mankind. It's the Aboriginal story of creation, in which ancestral spirits populated the barren planet Earth with all living things. That story had a profound impact on the Aborigines and on history as a whole. The fact that the story is still told today is a testament to storytelling's power. Although, it's important to tell your story in a way that is relatable and easy to understand.

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David Kalla
How Much to Spend on Google AdWords

According to SI.com, a 30-second commercial during the Super Bowl costs the advertiser around $5 million. When people hear that figure, they often ask "how can they afford that?" It's a valid question but perhaps a better question is "can they afford NOT to pay for that?" Advertisers who have the money for such expensive commercials aren't always hoping for a great return on investment. They just need to be remembered, especially when it's time for a consumer to purchase a product of theirs. In other words, they need to be the "top-of-mind" brand, the brand that a consumer thinks about first when they need a product or service. 

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David Kalla
Is Google Advertising Right for My Company?

Google advertising is one of many advertising channels marketers refer to as "ppc advertising." The most popular type of Google advertising is search advertising. It targets consumers who include specific keywords, selected by the marketer, in their Google searches. More or less, AdWords targets consumers who are actively searching for your products or services. AdWords can also be used to manage display ad campaigns and shopping ad campaigns, but we'll focus on search ads in this article.

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David Kalla
What is Affiliate Marketing? Is It an Alternative to PPC?

Looking for a way to avoid marketing pot holes? Tired of the same old advertising pitfalls? We bet affiliate marketing has entered your thoughts once or twice. The commission-based marketing system is expected to continue growing by 10% per year for several years. Most advertisers surveyed by Rakuten associate affiliate marketing with good ROI. Most also plan to spend more money on it in the near future. But should you try it?

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David Kalla
Try Guest Blogging as Part of Your Content Distribution Strategy

Archie, created in 1990, was the first search engine. It searched listings rather than website content. Today, the complexity of search engines is mind boggling. There are purportedly hundreds of factors in Google's search algorithm, which decides how prominently your webpages will be previewed on search results pages. The amount of content being published is staggering, as well. It's difficult to distribute content because of all this competition, which is why writers are turning to guest blogging.

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David Kalla
Someone Slandered My Company!

It was circa 2004. My friend Billy found me on Facebook by searching for my university email address and promptly started to write false things about me on one of my recent photos, as a joke. Nobody takes social media comments seriously, he must have thought. Some of the commentary happens to be damaging, though. Like, I had disappeared into a bedroom with a lady who was not my girlfriend last night? What? This might cost me my job with the girlfriend's dad's company. It's not true! What's wrong with you, Billy?! Lucky for me, it was before I really had the propensity to go viral. If this libel had shown up in the comments of a popular post today, it could damage my reputation far and wide. 

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David Kalla
How to Gain Instagram Followers Without Running into Trouble

Search engine optimization pundits have long asserted that Google and other search engines take your social media follower quantity into account when they decide where to display links to your website. That means the more followers you have, the more likely Google is to display links to your pages at the top of its search results pages. Although these algorithms that determine where you show up are kept secret, tests and analysis have given us some rules of thumb. SEO isn't the only reason businesses look for followers, though. They want to directly engage with fans, as well. It's clear that followers can be beneficial to businesses. However, it's also clear that you want the correct followers; not just any followers.

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David Kalla