5 French-Origin English Words and Phrases That Make You Look Smart if Used Correctly

Bonjour, comment allez vous? (Hi, how are you?) Did you know that approximately 30% of English vocabulary has a French origin? Most of it has been modified and adapted for the English tongue, so to speak. Still, there are many phrases and words that are essentially the same in modern French language as they are in modern English. We use French as we speak English sometimes, therefore. This has benefits and drawbacks. One of the drawbacks is that it's hard to remember how to pronounce these French things. Another is that we're often confused about how to use them, having disagreements on their meanings. Nonetheless, your speaking skills and writing skills will be better once you get them nailed down.

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David Kalla
4 of the Best Networking Tips from Around the Web

Networking could be your favorite job-related task or your worst nightmare. It all depends on your personality. Though, it would be difficult to undermine networking's importance. About 85% of jobs are obtained through networking, one survey says. Another study found that 85% of people build better relationships through in-person business meetings and conferences. Networking jump starts those relationships by getting you in front of people right away, rather than starting with a phone call or email. Yep, networking is important but how do you do it? You could just wing it. Or, you could keep these networking tips in mind. Up to you...

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David Kalla
PPC Pros and Cons: Dispelling the Myths

PPC Advertising is one of those things everyone has an opinion about. The fact that the inner workings of Google AdWords are so secretive and that it can be complicated to manage a campaign makes PPC a target for skeptics. The thing is that the world of PPC isn't small. There are numerous different ways to do it and each different option needs various things to work. The aim of this article is to give you a clear picture of the benefits and drawbacks of PPC so that you can decide how to take care of your advertising needs.

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David Kalla
Why Marketing/Sales Collaboration Is Needed

Marketing and sales; the two groups are often thought of as being at odds with each other. Two different breeds of businesspeople in some kind of segregated yet symbiotic relationship. However, a good business always looks for collaborative opportunities between the two teams. 

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David Kalla
What is Organic Traffic and Why Do You Need It?

There are two kinds of website visitors. The first is the organic type and the second is paid for by advertisements. There are a number of things that can generate both types of traffic and they all have advantages and disadvantages. In this article, we'll explain the basics of organic traffic, what it can do for you, and the problems associated with it. 

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David Kalla
AdWords Optimization Isn't as Manual Anymore

Those of us who keep an eye on AdWords updates have seen a pattern of big changes over the last 4 months or so. AdWords optimization, for certain, still requires specialists to monitor and optimize regularly. Although, it's getting a little easier for us specialists to deal with, thanks to some recent improvements.

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David Kalla
3 Reasons a Career in Marketing Is a Good Choice

Thinking about a marketing career? Let's just go ahead and state something right away. It's not an easy industry to work in. There are many challenges but that's why we love it. There's never a dull day. The industry surprises us constantly with new technology, advertising algorithm edits and weird consumer behavior. If you like consistency and predictability, marketing isn't for you. If you like surprises, on the other hand, you're looking in the right place. Before we move on, just note that we're not talking about sales, here. We're talking about ads, content, leads and everything else that happens before salespeople get involved.

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David Kalla
Increasing Click-Through Rate: Make Your Text Ads Stand Out

Click-through rate can be a make-or-break statistic for PPC managers. If you're not getting clicks, you're not getting conversions. But Google also needs consumers to click your ads to create their own revenue. A good CTR is good for both you and Google. That's why CTR is tied to quality score, which is used to calculate your ad rank. A higher ad rank can help reduce your cost per click and get a better ROI. Confused? Don't worry. Just know that increasing click-through rate isn't as complicated as AdWords's algorithm. Improving it can bring quick positive results as long as your account isn't an all-around mess.

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David Kalla
Are Interviews Going Out of Style?

Ah... job interviews, everyone's favorite activity.  Just kidding. For most of us, interviews are a source of anxiety. Yet, Interviews have become a standard tool in the recruiting process, often being required twice before the official hire. It's not uncommon to have to pass four, five, or even more rounds of interviews for some jobs. But is interviewing as important as we think it is? At least one researcher has sought to answer that question.

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David Kalla