In 2017, we saw gradual, consistent improvements to AdWords and other PPC management platforms. We also noticed a number of developments in search engines, such as Google's new trust indicators, and in other web marketing areas. If you think you're getting behind on all this learning, reading this article is an easy way to catch up. Here's some of the new vocabulary you'll be hearing during your 2018 marketing meetings.
If you're a savvy marketer, you've noticed a trend. You've realized that everything seems controversial today. It's like nobody says anything gently or tactfully anymore. And everything relates to a broader debate, a hot button. This isn't something that came out of nowhere. It seems the social media age brought it upon us. Although 35% of Facebook users are "very unwilling" to use the network for political debate1, it's obvious that social media has become a popular place to share beliefs, opinions and even direct insults. What does this mean for businesses?
Most of us know what marketing is and why it's important to every business. Few of us know how to create a marketing strategy, though. While "winging" your marketing efforts will probably provide benefits, a well-developed plan will maximize results. You can receive some pretty decent education for no money at all, or close to nothing. Here are some options.
Did you know 17% of visitors who drop out of your sales funnel do it because of concerns about payment security?1 They're not crazy. The FBI's 2016 internet crime report sites over a billion dollars in losses due to fraud, and 280,000 complaints.2 That's why security trust seals tend to improve conversion rates. But security isn't where this ends. Display any kind of recognizable seal to instill trust in your website visitors and improve conversion rates. There are a few types of trust seals, also called "trust badges," you can use.
There are lots of philosophies about branding. Sometimes we come across entrepreneurs who think the brand isn't important at all, as if it's some kind of new age mumbo jumbo. In reality, your brand is essential. Not only does your brand help consumers identify you, it should also be a relection of who you are; you individually and you meaning your collective company culture. Your brand should be honest and there's substantial evidence in support of that idea. That's the basic idea of brand authenticity. It means being honest and avoiding inconsistencies between your messaging and your product.
Bonjour, comment allez vous? (Hi, how are you?) Did you know that approximately 30% of English vocabulary has a French origin? Most of it has been modified and adapted for the English tongue, so to speak. Still, there are many phrases and words that are essentially the same in modern French language as they are in modern English. We use French as we speak English sometimes, therefore. This has benefits and drawbacks. One of the drawbacks is that it's hard to remember how to pronounce these French things. Another is that we're often confused about how to use them, having disagreements on their meanings. Nonetheless, your speaking skills and writing skills will be better once you get them nailed down.
Networking could be your favorite job-related task or your worst nightmare. It all depends on your personality. Though, it would be difficult to undermine networking's importance. About 85% of jobs are obtained through networking, one survey says. Another study found that 85% of people build better relationships through in-person business meetings and conferences. Networking jump starts those relationships by getting you in front of people right away, rather than starting with a phone call or email. Yep, networking is important but how do you do it? You could just wing it. Or, you could keep these networking tips in mind. Up to you...
PPC Advertising is one of those things everyone has an opinion about. The fact that the inner workings of Google AdWords are so secretive and that it can be complicated to manage a campaign makes PPC a target for skeptics. The thing is that the world of PPC isn't small. There are numerous different ways to do it and each different option needs various things to work. The aim of this article is to give you a clear picture of the benefits and drawbacks of PPC so that you can decide how to take care of your advertising needs.
Marketing and sales; the two groups are often thought of as being at odds with each other. Two different breeds of businesspeople in some kind of segregated yet symbiotic relationship. However, a good business always looks for collaborative opportunities between the two teams.
There are two kinds of website visitors. The first is the organic type and the second is paid for by advertisements. There are a number of things that can generate both types of traffic and they all have advantages and disadvantages. In this article, we'll explain the basics of organic traffic, what it can do for you, and the problems associated with it.
Those of us who keep an eye on AdWords updates have seen a pattern of big changes over the last 4 months or so. AdWords optimization, for certain, still requires specialists to monitor and optimize regularly. Although, it's getting a little easier for us specialists to deal with, thanks to some recent improvements.
Thinking about a marketing career? Let's just go ahead and state something right away. It's not an easy industry to work in. There are many challenges but that's why we love it. There's never a dull day. The industry surprises us constantly with new technology, advertising algorithm edits and weird consumer behavior. If you like consistency and predictability, marketing isn't for you. If you like surprises, on the other hand, you're looking in the right place. Before we move on, just note that we're not talking about sales, here. We're talking about ads, content, leads and everything else that happens before salespeople get involved.
Click-through rate can be a make-or-break statistic for PPC managers. If you're not getting clicks, you're not getting conversions. But Google also needs consumers to click your ads to create their own revenue. A good CTR is good for both you and Google. That's why CTR is tied to quality score, which is used to calculate your ad rank. A higher ad rank can help reduce your cost per click and get a better ROI. Confused? Don't worry. Just know that increasing click-through rate isn't as complicated as AdWords's algorithm. Improving it can bring quick positive results as long as your account isn't an all-around mess.
Ah... job interviews, everyone's favorite activity. Just kidding. For most of us, interviews are a source of anxiety. Yet, Interviews have become a standard tool in the recruiting process, often being required twice before the official hire. It's not uncommon to have to pass four, five, or even more rounds of interviews for some jobs. But is interviewing as important as we think it is? At least one researcher has sought to answer that question.
OK, you've got your ad groups set up, you're getting clicks, maybe you're even tracking conversions with Google Analytics. Excellent. By the way, make sure you're using ad extensions. They're straightforward and they'll help you rank. After that, it's time to dig deeper into the AdWords platform and optimize better. Have you thought about using these three features?
Today, most advertising is native advertising. Yet, many business leaders don't know what it is. There are several different kinds. Sometimes a certain type is referred to as if it's the only kind. Discussions about this topic can be confusing, as a result. It's time to clear things up. Native ad expenditures are growing by about 25% or more each year, making this an important topic.