The term "clickbait" is one of many neologisms, or new words, that have appeared in the past few years. The word is already recognized in some dictionaries. Merriam-Webster defines clickbait as "something (such as a headline) designed to make readers want to click on a hyperlink especially when the link leads to content of dubious value or interest." If you've ever wondered "what happens next!" or what "the simple trick" is, and then you clicked to find out, you've been clickbaited. Is it a bad idea for marketers to share clickbait? Not always but usually it is.
Tens of thousands of years ago, Australia's aboriginal people left paintings in the earth which told one of the oldest stories known to mankind. It's the Aboriginal story of creation, in which ancestral spirits populated the barren planet Earth with all living things. That story had a profound impact on the Aborigines and on history as a whole. The fact that the story is still told today is a testament to storytelling's power. Although, it's important to tell your story in a way that is relatable and easy to understand.
It's up to you to decide which networks deserve your ad money. It's also up to you to do business in a way that is not detrimental to consumers. That's the way it is now and the way it will be for the foreseeable future, until regulations make the internet a little safer. What options exist, besides the big dogs?
According to SI.com, a 30-second commercial during the Super Bowl costs the advertiser around $5 million. When people hear that figure, they often ask "how can they afford that?" It's a valid question but perhaps a better question is "can they afford NOT to pay for that?" Advertisers who have the money for such expensive commercials aren't always hoping for a great return on investment. They just need to be remembered, especially when it's time for a consumer to purchase a product of theirs. In other words, they need to be the "top-of-mind" brand, the brand that a consumer thinks about first when they need a product or service.
Google advertising is one of many advertising channels marketers refer to as "ppc advertising." The most popular type of Google advertising is search advertising. It targets consumers who include specific keywords, selected by the marketer, in their Google searches. More or less, AdWords targets consumers who are actively searching for your products or services. AdWords can also be used to manage display ad campaigns and shopping ad campaigns, but we'll focus on search ads in this article.
Looking for a way to avoid marketing pot holes? Tired of the same old advertising pitfalls? We bet affiliate marketing has entered your thoughts once or twice. The commission-based marketing system is expected to continue growing by 10% per year for several years. Most advertisers surveyed by Rakuten associate affiliate marketing with good ROI. Most also plan to spend more money on it in the near future. But should you try it?
Archie, created in 1990, was the first search engine. It searched listings rather than website content. Today, the complexity of search engines is mind boggling. There are purportedly hundreds of factors in Google's search algorithm, which decides how prominently your webpages will be previewed on search results pages. The amount of content being published is staggering, as well. It's difficult to distribute content because of all this competition, which is why writers are turning to guest blogging.
It was circa 2004. My friend Billy found me on Facebook by searching for my university email address and promptly started to write false things about me on one of my recent photos, as a joke. Nobody takes social media comments seriously, he must have thought. Some of the commentary happens to be damaging, though. Like, I had disappeared into a bedroom with a lady who was not my girlfriend last night? What? This might cost me my job with the girlfriend's dad's company. It's not true! What's wrong with you, Billy?! Lucky for me, it was before I really had the propensity to go viral. If this libel had shown up in the comments of a popular post today, it could damage my reputation far and wide.
Search engine optimization pundits have long asserted that Google and other search engines take your social media follower quantity into account when they decide where to display links to your website. That means the more followers you have, the more likely Google is to display links to your pages at the top of its search results pages. Although these algorithms that determine where you show up are kept secret, tests and analysis have given us some rules of thumb. SEO isn't the only reason businesses look for followers, though. They want to directly engage with fans, as well. It's clear that followers can be beneficial to businesses. However, it's also clear that you want the correct followers; not just any followers.
Do you know the difference between Facebook pages and Facebook profiles? Do you know what kind of account you're using for your business? It might seem as though it doesn't matter, but there are clear benefits and few downsides to choosing the correct option.
In 2017, we saw gradual, consistent improvements to AdWords and other PPC management platforms. We also noticed a number of developments in search engines, such as Google's new trust indicators, and in other web marketing areas. If you think you're getting behind on all this learning, reading this article is an easy way to catch up. Here's some of the new vocabulary you'll be hearing during your 2018 marketing meetings.
If you're a savvy marketer, you've noticed a trend. You've realized that everything seems controversial today. It's like nobody says anything gently or tactfully anymore. And everything relates to a broader debate, a hot button. This isn't something that came out of nowhere. It seems the social media age brought it upon us. Although 35% of Facebook users are "very unwilling" to use the network for political debate1, it's obvious that social media has become a popular place to share beliefs, opinions and even direct insults. What does this mean for businesses?
Most of us know what marketing is and why it's important to every business. Few of us know how to create a marketing strategy, though. While "winging" your marketing efforts will probably provide benefits, a well-developed plan will maximize results. You can receive some pretty decent education for no money at all, or close to nothing. Here are some options.
Did you know 17% of visitors who drop out of your sales funnel do it because of concerns about payment security?1 They're not crazy. The FBI's 2016 internet crime report sites over a billion dollars in losses due to fraud, and 280,000 complaints.2 That's why security trust seals tend to improve conversion rates. But security isn't where this ends. Display any kind of recognizable seal to instill trust in your website visitors and improve conversion rates. There are a few types of trust seals, also called "trust badges," you can use.
There are lots of philosophies about branding. Sometimes we come across entrepreneurs who think the brand isn't important at all, as if it's some kind of new age mumbo jumbo. In reality, your brand is essential. Not only does your brand help consumers identify you, it should also be a relection of who you are; you individually and you meaning your collective company culture. Your brand should be honest and there's substantial evidence in support of that idea. That's the basic idea of brand authenticity. It means being honest and avoiding inconsistencies between your messaging and your product.