5 Reasons to Consider Pay-Per-Click (PPC) Marketing

PPC marketing continues to be an ever-growing force in the online market. Regardless of the current success of your business, PPC marketing is a tool you should certainly consider utilizing – and soon. Below are 5 reasons why you should consider PPC marketing for your business:

1. You Must Remain Competitive
Currently, the vast majority of “big brands” are using PPC marketing as a tool for brand awareness, to drive sales and/or to funnel more users to their sites.

According to the 2015 Internet Revenue Report, released December 2015, by the Interactive Advertising Bureau and PricewaterhouseCoopers LLP, internet marketing revenue has reached an all-time high of $15 billion in the third quarter of 2015. Essentially, this figure confirms that marketers are more confident, now more than ever, in using this tool as a means of effectively reaching consumers.

Moreover, 30% of all online marketing revenue was received via mobile users. This simply demonstrates the predicted increase in the “ever-connected” consumer who demands access to products and services on 24/7 basis. This increasing shift in consumer digital behavior is also further fueling the growth of this online marketing industry. 

Therefore, if you are not currently advertising via PPC marketing, it is almost certain that your competitors are. As we now reside in the “digital age” of marketing, you must adapt to stay competitive by reaching your consumers where they currently are – online.

2. You Can Effectively Target your Consumers
PPC marketing allows you to target the right consumer at the right time in the right geographical location. That is, with PPC marketing, you have the ability to target specific user niches with specific ads based on location, time of day, device (i.e. mobile, tablet, desktop) and even various user demographic qualities. Therefore, you choose who and when to target your message to. Moreover, with PPC marketing, you are targeting consumers who are actively interested in seeking your product or service, further increasing the chances of a user sale, visit and/or desired action (e.g. fill out a form, etc.) on your site.

It appears then, that the notion of mass marketing is coming to an end. In the words of Jeff Jarvis, author of the critically acclaimed "What Would Google Do?", "the mass market is dead – long live the mass of niches." Therefore, to survive and distinguish your product or service with today’s highly demanding internet user, you must concentrate on your ideal consumer with a specific targeted approach, which is unavailable in any other advertising medium.

 

3. PPC Marketing is Cost Efficient
As compared to traditional advertising avenues, PPC marketing has minimal start-up costs and minimal maintenance costs. Moreover, when advertising using PPC marketing, you only have to pay for the clicks you receive from targeted users.

That is, you only pay for the advertising you actually use, and you know exactly how your marketing dollars are being spent. This allows for tight cost control and maximum return-on-investment (ROI). Whereas, with traditional offline marketing methods, you pay a specific total amount for advertising and only hope it reaches your target consumer; ultimately with these offline methods, you generally do not really know how your marketing dollars were spent to target consumers and cannot effectively assess your ROI.
 

4. There is No Minimum Budget Required
When advertising with PPC marketing, you can set a daily or monthly budget and stick to it. Whether you have a small or large budget, you can customize your PPC marketing approach to meet your needs. That is, if you have only $1000 per month available to spend on PPC marketing monthly, you can still make it work, as there is no minimum budget required to start.

 

5.  Results are Quick
While optimizing organic search traffic is an important goal for your site, observing results from this avenue can take months, if not years. Alternatively, PPC marketing provides results rather quickly. For example, if you launch a PPC marketing campaign today, it is possible to begin see results as soon as later that same day (e.g. increased user visits to your site, increased sales, etc.).

Interested in PPC marketing?  Contact us today to discuss how we can help your business succeed!

Jennifer Stainforth