3 Free Web Marketing Courses That Will Elevate Your Game + How to Choose One

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Most of us know what marketing is and why it's important to every business. Few of us know how to create a marketing strategy, though. While "winging" your marketing efforts will probably provide benefits, a well-developed plan will maximize results. You can receive some pretty decent education for no money at all, or close to nothing. Here are some options.

If you're a novice(ish) marketer but you know the internet is going to be a BIG deal for you...

Try Alison's free Diploma in E-Business. This course can be described as an introduction to all of the basic web marketing concepts plus instructions for all of the common tools. Among these tools are Google Webmaster Tools, Google Analytics, AdWords and AdSense. These can be difficult to set up. If you're a visual or auditory learner, the course will be helpful. 

In addition to the concepts mentioned above, you'll be introduced to web marketing and you'll gain perspective on how businesses use the internet. You'll know how to be found on Google search results pages, in a local marketing context and more generally. You'll also learn various metrics and analytical techniques that will help you meet your goals.

If you know the basic ideas of web marketing and you want to start improving your content...

Download uberflip's ebook, Data-Driven Content Marketing. This isn't a web marketing course but it's detailed enough to help you learn as much as a course would. We can't really optimize our content without gathering and analyzing data. Therefore, it's a good idea to get used to Google Analytics and start delving into its advanced features. 

The cool thing about this ebook is that it doesn't just teach you how to get and analyze the data you need. It also teaches how to use data to come up with content ideas and drive traffic to your site. You'll have a picture of how your content is being distributed and how you can improve.

You want to learn about SEO and you don't mind paying $10 to learn from an industry leader...

Moz is one of the most prevalent SEO info sources on the net. Everyone looking for help with their SEO will read at least a few Moz articles. Why not pay a small fee and get all the most important information in a video presentation format? Moz Advanced SEO: Tactics & Strategy is an hour-long web marketing course for beginners and intermediates, we would say. However, if you're completely new to E-business, you might want to hire someone to help you with these things. 

SEO means "search engine optimization," which is the process of optimizing your site for maximum traffic. SEO centers on search engines, which use complex mathematics to decide if your page will be displayed in a set of search results. There are many, many technical and non-technical things you can do to improve your SEO. This course covers several of the most important ones, such as indexation, content assessment, keyword research and link building. Yea, it's not free but it's close to free. 

In Conclusion

We understand that you might be looking for something we didn't mention here. Odds are, you can probably find whatever it is. You can even get a university business degree for free online today, from schools like UoPeople. Harvard Open Learning is another option. You can take individual courses or work towards a certificate or degree. 

Just look around and see what you can find. Make sure you know exactly what you're getting. Is it a video course or a virtual classroom? Is there anything missing from the course description that you could ask a representative about? Be diligent, because you don't want to regret your choice half way through the course. Happy learning! 

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David Kalla