Create a Facebook Page, Not a Personal Profile, for Your Business

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Do you know the difference between Facebook pages and Facebook profiles? Do you know what kind of account you're using for your business? It might seem as though it doesn't matter, but there are clear benefits and few downsides to choosing the correct option. 

Facebook Policies

Let's start with a legal reason you should not use your personal profile for business on Facebook. It's because Facebook doesn't allow it. It's not likely that you'll get into trouble for breaking this rule but it is possible. Facebook users do find their accounts disabled from time to time, when they fail to adhere to the social media company's terms of use. If you are using your personal profile for business purposes, you're in violation of section 4 of Facebook's terms. Rule 4 in that sections states "You will not use your personal timeline primarily for your own commercial gain, and will use a Facebook Page for such purposes."

So, that's that. However, there are many more reasons to promote your business on Facebook with a Page and not a profile.

Display Your Business In Your Personal Info Instead

Have you ever noticed someone's employment information on their personal profile? It's usually quite easy to find, often being displayed in a set of search results when you are looking for someone. Once you have set up your business Page, you and anyone who works with you can display employment info (and company name) prominently on your personal profile. You can also share your business's posts on your personal page and ask all your friends to like your business page (by selecting them on Facebook, not asking by email or phone call). It's easy to convert your friends into Page followers.

Pages are Better Marketing Tools

SEO and Local Marketing

Unlike your personal profile, Pages can be easily found using search engines. This improves your website's standing with them, as an added benefit. If you do business primarily with local customers, adding your address to your Facebook Page can help them find you. Not just your physical location but your Page and website, as well.

Ads

Another benefit of Facebook Pages is Facebook Ads. Facebook offers many ad formats. You can boost your Page's posts, which is like paying to put it in front of more eyes. You can also use a wide range of targeting options to display your ads or content to the right people. For example, you can display it only to friends and friends of friends or select a radius on the map to focus on. Facebook Ads isn't available to users without access to a business Page.

Followers

It is possible to allow people to follow your personal Facebook account and add you as a friend. However, Facebook will limit the quantity of friends. If you're sending friend requests on your own, you'll be limited to 100 per day and 1,000 unanswered requests. Facebook might limit your friend count, as well. Page followers, on the other hand, are never limited. There's also no action required to gain followers. They click "like," they're your follower. Increasing your follower count improves your SEO, helping you show up higher on search results pages.

isoTree has helped clients boost revenue by using targeted PPC ads since the early days of e-commerce. Want to get in touch with us? Click here.

David Kalla