How Can You Be Successful On Google Content Network? isoTree Reveals 4 Secret Steps

According to Google, the Google content network reaches over 75% of unique internet users in more than 20 languages and over 100 countries. As a result, if you advertise on both the Google search network and the Google content network, you have the potential to reach 3 of every 4 unique internet users on Earth. ¹

The average isoTree client spends 25% of PPC search budget on content, but the number varies by vertical. Because isoTree's methodology and technology is performance driven, our OptimalAd technology evaluates the entire keyword portfolio and allocates budget based on the effectiveness and Return on Investment (ROI) of the marketing channel.

So, How Can You Be Successful in Google Content Network? isoTree Reveals 4 Secret Steps:

1. Separate Content & Search Traffic
   By targeting content and search separately, marketers can create tighter control and direct response message, for each of their channels. While users coming from search might be searching for the very product you advertise, consumers coming from content need to be stimulated to click on your ad.
   Furthermore, the Google algorithm deploys different matching formulas for search and content targeting. In content, the algorithm tries to assess the theme of the ad group, and in turn, match it to relevant sites on the Google Content network. In order to help Google's algorithm match your ad groups to the most relevant themes, your content ad groups need to be themed and constructed differently than search.
2. Optimize text ads specifically to the content network
   By understanding the consumer's state of mind, when they are browsing through their favorite content sites, you can effectively connect with them on an emotional level, aiming to increase CTR%. Creating different text ads for search and content can help you leverage your online presence to attract the most qualified traffic for the product or service you are offering.
3. Know Where Your Ads Are Showing
   According to Nielson Net Ratings, users spend 45% of their online time browsing content. Knowing where your ads are showing, and what content sites generate the highest ROI, allows you better control over your hard earned dollars. By running both search query and placement reports, you can choose to exclude sites with a poor ROI , thus increasing the productivity of your budgeting.
4. Location, Location, Location
   Just like in the Google search network, your ad's position on the page determines the success of your marketing campaign. According to the latest information revealed by Google, being in position 1-4 allows you to get the lean share of all content network clicks. More importantly, lower positions affect the sites Google chooses to match you with.

Effectively manage your Pay Per Click Campaigns with isotree.com. We are able to reduce your total ad spend by up to 40%, while maintaining similar traffic volume.

isoTree's OptimalAd technology minimizes the risk of targeting the content network by proactively monitoring and acting upon the dynamics of keyword behaviour, competitor bidding and most importantly, bottom line return on investment. OptimalAd deploys highly scientific algorithmic approaches of PPC ads and traffic to learn which keywords convert into sales, and under what conditions. OptimalAd's customized settings allows isoTree to apply different bid strategies for the content network, resulting in highly-targeted and monetized campaigns.