Our proprietary OptimalAd technology is a key component in all of our PPC marketing and lead generation initiatives.
OptimalAd, is a PPC bid management tool that deploys highly scientific algorithmic, predictive modeling techniques of PPC ads and traffic to learn which keywords convert into sales and under what conditions. Our studies show that OptimalAd is able to reduce total ad spend by up to 40%, while maintaining similar traffic volume.
OptimalAd is event driven. Its diverse settings allow control and flexibility to adjust to market conditions and competitor changes in a real-time environment. Web-based reporting and monitoring tools allow us to analyze performance of every part of the system, from keyword to website.
OptimalAd is non-industry specific, as all decisions are based purely on statistical and analytical calls. The code driving the technology has been written and constantly refined using the latest in software engineering tools and paradigms.