Our PPC Management team works closely with our technology team and tools to optimize bids, text ads, keywords and landing pages based on real-time data, in an ever-changing market.
A fusion of automated proprietary tools and daily manual attention allows our team to ensure each campaign receives personalized attention.
We believe there is no one-size-fits-all approach to PPC marketing and lead generation. That’s why we strive to customize our tools and optimization strategy based on a campaign’s performance, market conditions and our clients’ goals.
Analysis – Our team analyzes market conditions, keywords, competitor behavior and puts together a campaign strategy to match and exceed our client goals.
Organization – Our proprietary process includes different organization methods per industry and search engine. We believe proper organization and submission are key to a successful PPC campaign.
Optimization – Every aspect of your campaign will be tested and optimized daily, weekly and monthly. We apply a scientific approach to PPC management.
Technology – OptimalAd and our proprietary reporting tools, allow us to track and match leads to keywords, ensuring we purchase the most qualified traffic that generates the highest return on investment to our clients.
Results – We believe in a long-term commitment to our clients and verticals. We build our PPC campaigns with the ability to scale growth, while reducing costs. Our studies show that nearly all clients, across verticals, promptly experience up to a 30% reduction in CPC (costs) within 90 days of retaining our services.